Legal
Privacy Policy
Last updated: June 2026
Who We Are
This website is operated by Sophie McGuicken, Brand & Marketing Specialist, trading as SM Marketing. Our website address is marketingbysm.com. You can contact us at sophie@marketingbysm.com.
What Information We Collect
We may collect the following personal information when you use this website or contact us:
- Your name
- Your email address
- Your phone number
- Your company name
- Any messages or enquiries you send via our contact or booking forms
We also collect non-personal data automatically through cookies, including your IP address, browser type, and pages visited. See our Cookie Policy section below for more details.
How We Use Your Information
We use the information you provide to:
- Respond to your enquiries and booking requests
- Provide the services you have requested
- Send you relevant updates or follow-up information (with your consent)
- Improve the performance and user experience of this website
We will never sell, rent, or share your personal data with third parties for marketing purposes.
Legal Basis for Processing
We process your personal data under the following lawful bases in accordance with UK GDPR:
- Consent — when you submit a contact or booking form
- Legitimate interests — to respond to your enquiries and manage our business relationship
- Contract — when processing is necessary to fulfil a service you have engaged us for
How Long We Keep Your Data
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry data is typically retained for up to 2 years.
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict how we process your data
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, please contact us at sophie@marketingbysm.com.
Cookie Policy
This website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use the following types:
- Essential cookies — necessary for the website to function correctly
- Analytics cookies — help us understand how visitors use our site (only with your consent)
You can manage your cookie preferences at any time by clicking "Cookie Settings" in the footer of our website.
Third-Party Services
This website is hosted by Netlify. Form submissions are processed via Netlify Forms. Please refer to Netlify's privacy policy for details on how they handle data.
We use Google Fonts and Unsplash for design assets. These services may set their own cookies.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
Contact Us
If you have any questions about this Privacy Policy, please contact us at sophie@marketingbysm.com.